L'Oréal inaugurates its first Smart Fulfillment Center in China, further investing in its future growth.

L'Oréal's Vincent Boinay, president of L'Oréal North Asia Zone and CEO of L'Oréal China, believes investing in China means investing in the future of growth, innovation, and inclusiveness. The company recently expanded its presence in China with the Suzhou Smart Fulfillment Center, the first of its kind in the L'Oréal Group. The 46,000-square-meter facility is equipped with advanced automation and IT systems, producing over 7,000 direct-to-consumer parcels per hour. According to Boinay, the center's inauguration not only deepens L'Oréal's presence in China but also signifies the company's ongoing investment and dedication to future growth in the country.