Elon Musk criticizes Meta's attribution model on ad campaign conversions, citing Tesla's case.
Tesla and SpaceX CEO Elon Musk criticized Meta (Facebook) for being "super greedy" in claiming credit for ad campaign conversions. A follower raised concerns that nearly all conversions were attributed to Meta, even when Tesla's ads were turned off, suggesting Meta needs to revise its attribution model. Musk's comments highlight the ongoing competition between tech giants for advertising revenue.
May 12, 2024
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