Disney and Walmart partner to address digital advertising's "close the loop" issue, leveraging their strengths for tailored ads.

On May 8, Disney and Walmart announced a partnership to address digital advertising's "close the loop" issue, where data on ad engagement and impact is difficult to collect. Combining their strengths, Disney's media expertise and Walmart's retail reach offer a solution, leveraging digital platforms to tailor ads for specific audiences. This partnership highlights the future of digital advertising, improving its efficacy and effectiveness.