12 Pakistani beauty firms face warnings for greenwashing, falsely labeling products as "organic" or "chemical-free".
12 beauty firms in Pakistan face warnings over 'greenwashing', falsely labeling products as "organic" or "chemical-free". The Competition Commission of Pakistan (CCP) issued notices for their false and misleading claims, revealing that firms may be engaging in "greenwashing" without scientific evidence to support their claims. This deceptive marketing not only misleads consumers but also poses potential health risks to unwary users.
May 11, 2024
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