2024 Met Gala: Alia Bhatt in Sabyasachi sari as 'most visible attendee', generating $4.2m EMV for Indian fashion.
Bollywood star Alia Bhatt stole the spotlight at the 2024 Met Gala with her custom Sabyasachi sari, becoming the event's 'most visible attendee'. Alia's presence generated a staggering $4.2m in Earned Media Value (EMV) and propelled Sabyasachi to the top of the list. Her second Met Gala appearance showcased Indian fashion on a global scale, surpassing major international fashion houses.
May 11, 2024
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