D2C fashion brand Powerlook targets a twofold increase in GMV to Rs 300 crore ($39.3m) in the current fiscal year.

Direct-to-consumer (D2C) fashion brand Powerlook aims for Rs 300 crore ($39.3 million) GMV in the current fiscal year, a twofold increase from last year's Rs 130 crore ($17.3 million) GMV. The brand focuses on customer satisfaction, quality products, personalized shopping experiences, and leverages social media platforms to build a strong online presence. Powerlook has maintained 35-40% quarterly growth over the past year, driven by successful marketing campaigns, strategic influencer collaborations, and dynamic pricing strategies.

May 11, 2024
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