WH Smith plans to open 30 Toys R Us shop-in-shops in the UK by August, reviving the brand that went bankrupt in 2018.

WH Smith is set to open 17 new Toys R Us shop-in-shops across the UK over the summer, as part of the retailer's partnership with the brand. The move continues the revival of the children's chain, which went bust in 2018, resulting in the loss of over 2,000 jobs. By the end of August, WH Smith is set to open a total of 30 Toys R Us shop-in-shops, aiming to bring back the beloved brand known since the mid-80s.

May 09, 2024
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