2024 Q1-Q2 US online retail sales rose 7% to $331.6bn, driven by grocery sales growth and cheaper product trends.

US online retail sales rose 7% from Jan-Apr 2024, reaching $331.6bn, driven by grocery sales growth. Consumers are trading down to cheaper products due to inflation, with lower-priced items seeing increased sales in categories like personal care, electronics, & home goods. Adobe predicts online grocery spending to continue growing, and mobile shopping purchases on mobile devices increased by 9.8%.