44% of iPhone buyers choose higher storage options, boosting Apple's profit amid plateauing sales, according to CIRP.
44% of iPhone buyers opt for pricier storage options, boosting Apple's profit growth amid plateauing iPhone sales, as per Consumer Intelligence Research Partners (CIRP). Upgrading storage ranges from 10%-50% of base model prices, with consumers requiring more storage for larger apps and media files. This strategy benefits Apple's gross margins and helps create future-proof devices.
May 08, 2024
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