Alphabet, Google's parent company, is reportedly in advanced talks to acquire HubSpot, a marketing software provider.

Alphabet, Google's parent company, is reportedly in advanced talks to acquire marketing software provider HubSpot. Discussions are ongoing, and no agreement has been reached, but the possibility of another interested buyer entering the scene remains. HubSpot's shares have surged by 32% over the past year, giving the company a market capitalization of $30 billion. The potential deal would rank among the biggest takeovers this year.