Australian podcast network Mamamia launches AI-powered voice, Sam, for more effective host-read programmatic audio ads.
Australian podcast network Mamamia launched AI-powered voice named Sam, trained on its podcasts, for programmatic audio advertising. Sam provides 70% more effective host-read ads than radio ads, streamlining production, quicker turnarounds, and more creative variations for partners. This innovative solution gives brands the ability to trade programmatically while leveraging the familiar podcast voice.
May 09, 2024
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