EA CEO foresees AI accelerating game development, impacting 50% of processes and offering AI tools to the gaming community.
EA CEO Andrew Wilson sees advancements in generative AI as a method to accelerate game development, with 50% of the company's processes predicted to be positively impacted. AI is already being utilized in EA's development, helping to create faster, more immersive games within a 3-5 year timeframe. EA aims to offer these AI-created tools to the wider gaming community, potentially revolutionizing the industry.
May 08, 2024
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