Director SS Rajamouli promoted Baahubali franchise with zero promotional spend, relying on in-house resources and strategic digital content.

SS Rajamouli, director of the Baahubali franchise, revealed that despite the films' massive success, he spent zero money on promotions. Instead, Rajamouli focused on using in-house resources and strategic digital content to attract audiences. The team prioritized investing in production value and creating a unique promotional strategy that relied on their creativity and dedication.

May 07, 2024
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