83% of affluent business professionals view offices and airports as key hubs for social connectivity and brand engagement.
A study by oOh!media and Nature reveals offices and airports are key hubs for social connectivity and brand engagement among affluent business professionals, with 83% considering the office a community, productivity, and connection center. Two-thirds of professionals fly for business, and 93% of C-level executives are more likely to travel for work, with 70% enjoying airport lounges. The research surveyed 997 Sydney, Melbourne, and Brisbane-based business professionals and owners earning over $100k.
May 08, 2024
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