Dubai-based hospitality brand Jumeirah unveils a revamped brand identity and logo to double its hotel portfolio to over 100 locations by 2030.

Jumeirah, a Dubai-based hospitality brand, unveils a revamped brand identity and logo as part of its strategy to double its hotel portfolio to over 100 locations by 2030. The new visual identity aims to redefine luxury for discerning travelers and includes a focus on boutique-style properties, prioritizing suite category rooms and villas and residences. Jumeirah will target key cities and resort destinations across Europe, The Americas, Africa, and Asia.