BINGE's "I Saw it on BINGE" campaign highlights the social consequences of not keeping up with popular shows.

BINGE's 'I Saw it on BINGE' campaign highlights the social consequences of not keeping up with popular shows. The second installment follows character Mike, who faces awkward situations at a wake while trying to hide his lack of knowledge about a discussed show. The campaign emphasizes the social currency of being updated on the latest shows and has proven to be a gamechanger for BINGE's brand.