2021 Barclays study finds 10.6% annual increase in digital content spending, exceeding entertainment and takeaway growth.
A study by Barclays reveals a 10.6% annual increase in spending on digital content and subscriptions due to popular shows like Baby Reindeer and Ripley, as well as higher subscription fees and stricter password-sharing rules. This is higher than the general rise in spending on entertainment (3.2%) and takeaways (3.0%). The growth in streaming spending contrasts with a 13% decline in restaurant spending.
May 06, 2024
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