Rapper Snoop Dogg's Gin & Juice brand sponsors Arizona Bowl, first celebrity-endorsed alcoholic company for a college football bowl.
Rapper Snoop Dogg's Gin & Juice brand will sponsor the Arizona Bowl, becoming the first celebrity-endorsed alcoholic company to sponsor a college football bowl. The game, previously sponsored by Barstool Sports, will now be named the Snoop Dogg Arizona Bowl. Snoop Dogg will contribute to the in-game broadcast, participate in pre-game activities, and may perform during the game, scheduled for December 28 at 4:30 pm ET.
May 06, 2024
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