2024 Michigan asparagus season starts a week early due to warmer winter temperatures.

2024 Michigan asparagus season starts a week early due to warmer winter temperatures, offering consumers thick, tender spears. Local farmers promote sustainability. Michigan Asparagus Marketing Committee (MAAB) leverages digital marketing efforts, including influencer partnerships, advertising, and in-store promotions, to attract new customers and emphasize "buy local" for boosted produce sales.