Equinox launches $40k/year personalized health program "Optimize by Equinox" in partnership with Function Health.

Luxury fitness chain Equinox has launched a $40,000-per-year personalized health program called "Optimize by Equinox" in partnership with lab-test startup Function Health. The program includes personal training, nutrition plans, sleep coaching, and 100 lab tests from Function Health. It aims to improve overall health and longevity, positioning itself in the growing market for longevity and wellness.