Canada's Competition Bureau investigates Lululemon for greenwashing allegations by Stand.earth.

Canada's Competition Bureau is investigating Lululemon over allegations of greenwashing, following a complaint from environmental advocacy group Stand.earth. The non-profit argues that Lululemon misleads customers about its environmental impact, despite advertising itself as environmentally conscious. The investigation follows a 100% increase in carbon emissions reported in Lululemon's 2022 Impact Report, despite the company's "Be Planet" campaign.