83% of Australians prefer corporate fairness over political alignment, according to a Leo Burnett Australia survey.
Leo Burnett Australia's survey with the University of Technology Sydney's business school shows Australians value corporate fairness over political alignment. 83% of respondents back local investments, but only 39% believe corporations should weigh in on social & political issues. Brands can gain moral capital by paying employees & suppliers fairly, providing stable work, and not dodging taxes.
May 06, 2024
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