Alesha Dixon's health brand NobleBlu ceased trading due to poor sales in 2021.

Britain's Got Talent judge Alesha Dixon's health brand NobleBlu has ceased trading due to disappointing sales. The wellness company, which launched in 2020, was dissolved last month. NobleBlu's range included supplements for immunity, beauty, balance, focus, and energy. Alesha, who owned 5% of the company, had expressed hope that the products would help people find their "rhythm and flow."