Lay's launches Dhoni collector's packs in India during IPL 17, featuring memorabilia and early access.
Lay's launches limited-edition Dhoni collector's packs in India, celebrating cricket icon MS Dhoni's achievements. The vibrant packs, available in six flavors, feature a golden opportunity for fans to own memorabilia and secure early access. The limited-edition packs are available at leading retailers and e-commerce platforms across India during the IPL 17 tournament. This campaign leverages Dhoni's universal appeal and iconicity.
May 03, 2024
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