China experiences a surge in "fake gold" scams amid gold market boom, exploiting "999 gold" demand.

China faces a surge in "fake gold" scams as the gold market experiences a boom. Consumers are duped into buying inferior or artificial gold, advertised as "999 gold" online. The purest form of gold is referred to as "999 gold" due to its 99.9% gold content. Gold's recent rally has sparked a bullion rush, consequently leading to an increase in gold scams in China.

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