Asda invests £70m to cut prices of 126 everyday items by 11% amid cost-of-living pressures.
Asda announces a £70m investment to cut prices of 126 everyday items, including staples like Asda Baked Beans, Asda Strawberries, and Asda Tuna Chunks, by an average of 11%. This is part of the supermarket's ongoing efforts to reduce the cost of shopping for customers, following the launch of Aldi Lidl Price Match and weekly Mega Event Price Drops. The reductions aim to help customers deal with cost-of-living pressures.
May 02, 2024
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