28% of adults shift preference from firm to softer mattresses; 'Bed Battle' event in London assists in finding ideal type.

28% of adults initially prefer firm mattresses but later realize they need softer ones, with 23% unsatisfied with their current mattress. Selecting the right balance of support and comfort significantly impacts sleep quality, mood, and productivity. A 'Bed Battle: Team Firm vs Team Soft' event is held at Gallery@Oxo in London to help people discover their ideal mattress type, avoiding expensive mistakes.

May 02, 2024
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