2020 TikTok ban in India challenges influencers to replicate success on YouTube and Instagram.
India's TikTok influencers, like choreographer Sahil Kumar, have faced challenges replicating their success on platforms like YouTube and Instagram after the app's ban in 2020. The Indian government banned TikTok amidst nationalist sentiment following a border clash with China. While local startups tried to fill the void, YouTube and Instagram have proven most successful in capturing the market.
April 30, 2024
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