General Mills acquires Edgard & Cooper, a leading European premium pet food brand.
General Mills acquires Edgard & Cooper, a leading independent premium pet food brand in Europe, adding to its pet food portfolio. Edgard & Cooper, founded in 2016, is expected to have €100M+ retail sales in 2023 and will leverage General Mills' marketing and supply chain expertise to accelerate growth. General Mills also owns the pet food brand Blue Buffalo, acquired in 2018.
April 30, 2024
3 Articles