Adidas delays Superstar basketball shoe return due to high demand for Terrace shoes.
Adidas is considering postponing the return of its popular Superstar basketball shoes due to high demand for its football-inspired Samba sneakers. The company's Terrace shoes, including Samba, Gazelle, and Spezial models, have driven a 14% increase in sales in Europe and an 8% increase in China. Adidas aims to maintain its focus on Terrace shoes and plans to keep the Superstars on the market for around eight years once they are relaunched.
April 30, 2024
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