Tesco Clubcard holders can participate in personalized challenges to earn up to £100 in additional points.

Tesco Clubcard holders can soon participate in personalized "Clubcard Challenges" to earn up to £100 in additional points. Three million customers will be invited to choose from 20 tasks, such as spending on Summer BBQ or plant-based meals. Tesco plans to expand this service to more Clubcard members in the future, powered by EagleAI's digital platform that customizes promotions for incremental behavior.