NBCUniversal's streaming service Peacock raises prices for Premium and Premium Plus tiers, effective July 18 for new customers and August 7 for existing ones, ahead of the 2024 Paris Olympics.

NBCUniversal's streaming service Peacock is set to raise its prices by $2/month for both Premium and Premium Plus tiers, effective July 18 for new customers and August 7 for existing ones. The price increase aligns with the lead-up to the 2024 Paris Olympics, aiming to drive subscriber growth. Peacock Premium will rise to $7.99/month, while Premium Plus will increase to $13.99.