Axel Springer and Microsoft expand partnership to accelerate AI adoption in Axel Springer's publications.
Axel Springer and Microsoft have expanded their partnership to accelerate AI adoption across Axel Springer's publications. The collaboration includes migrating Axel Springer's SAP solutions to Microsoft Azure, using AI to reduce ad purchase time, and providing access to more premium content via Microsoft Start-MSN. The partnership aims to support independent journalism by leveraging innovation in advertising, AI, content, and cloud computing.
April 29, 2024
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