Australian Retirement Trust launches "Awaken Your Senses" campaign with M&C Saatchi and Bohemia to boost superannuation awareness and trust.

Australian Retirement Trust (ART) launches a new campaign with M&C Saatchi and Bohemia to help Australians realise the potential of their superannuation. The "Awaken Your Senses" campaign aims to build brand awareness and trust, encouraging people to reappraise their relationship with their super, and take control of their 'monster'. The campaign is vital for ART to drive growth for its members in challenging economic times.