Walgreens' peelable Gummy Mango candy became a TikTok sensation, driving sales and positive buzz.

Walgreens' peelable Gummy Mango candy has become a TikTok sensation, driving sales and generating positive buzz for the drugstore chain. Launched last fall in 2,500 of its US stores, the $1.99 candy quickly sold out due to social media hype. Gen Z shoppers particularly enjoy the unique, peelable texture of the mango-shaped treat. The candy aligns with Walgreens' long-term strategy to strengthen its front-of-store departments.

April 27, 2024
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