Theatres transition to ad-free viewing, utilizing saved time to enhance revenue and attract audiences.

Theatres are shifting to an ad-free viewing experience, offering a seamless experience to audience who may not prefer commercials. Theatres can earn additional revenue by utilising the time saved from removing commercials, which typically take 30-35 minutes per screening. This new approach aims to attract more cinema-goers and provide an unparalleled cinematic experience.