Lidl invests £500m in British pork sector, introducing "Lidl Pork Standard" with open-book cost model.

Lidl, the 4th largest retailer in fresh pork, pledges £500m investment into the British pork sector. The retailer introduces its "Lidl Pork Standard" with an "open book" model, incorporating cost of production in payments to farmers. This move aims to address challenges faced by the industry, such as rising costs, a Chinese EU pork ban, and butcher shortages, while supporting animal welfare and the environment.