LUX and MX Player launch 'The End' campaign to challenge sexism in Indian cinema, using ad spaces in classic films.
LUX and MX Player have launched a campaign called 'The End' to challenge the normalisation of sexism in Indian cinema. The innovative campaign, created by VML Singapore and LUX, a global beauty brand under Unilever, aims to spark conversation and inspire positive change. 'The End' leverages ad spaces within classic films on the MX Player platform instead of traditional ad breaks, highlighting outdated narratives where men disregard a woman's refusal.
April 24, 2024
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