Gen Zs and Millennials in Asia Pacific, excluding China, prefer a single comprehensive loyalty travel program, according to Marriott Bonvoy survey.

Marriott Bonvoy survey reveals that Gen Zs and Millennials in Asia Pacific, excluding China, prefer a single comprehensive loyalty travel program. 60% of this demographic are subscribed to loyalty programs, yet 57% seek one program meeting all travel needs. These travel-focused, value-driven "Savvy Explorers" prioritize travel and are willing to cut everyday spending for extra holiday funds.