Cancer Chicks charity launches "FUCC It" campaign to empower young women with cancer.

Cancer Chicks, a charity supporting young women with cancer, has launched a campaign called "FUCC It" to empower them and not let their illness define their lives. Developed by Initiative IMPACT and MBCS, the campaign features a 30-second video with brand ambassadors, and will run across multiple channels, including TV, radio, social media, and more, with the tagline aiming to grab attention and promote resilience.

April 23, 2024
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