Walmart's fintech startup One launches 'buy now, pay later' loans at US stores, competing with Affirm.

Walmart's majority-owned fintech startup, One, has launched 'buy now, pay later' loans for big-ticket items at some of its US stores, going head-to-head with existing partners like Affirm. This move signals a potential competitive battle between One and Affirm, as both offer payment options in Walmart's electronics aisles. The BNPL loans allow customers to repay in installments, a service that drove $75bn in online spending in 2023, according to Adobe Analytics.