K-pop group BTS renews partnership with UNICEF, launching #OnMyMind campaign to support children's mental health.

K-pop group BTS has renewed its partnership with UNICEF, launching the #OnMyMind initiative to support children and young people's mental health. The campaign aims to advocate for a safe environment free from neglect, abuse, and poor mental health. Since 2017, BTS and their fans have donated over $6.6 million to the cause. Fans can participate by sending electronic postcards via a special UNICEF website.

April 22, 2024
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