Apple nears deal with FIFA for worldwide TV rights to a new month-long soccer tournament.
Apple is nearing a deal with FIFA to give the tech company worldwide TV rights for a new month-long World Cup-style tournament, which will be held in the United States for the first time next summer. The tournament will feature top soccer teams and could be announced as soon as this month. The value of the deal may be as little as a quarter of the $4 billion FIFA had initially estimated. The agreement, if confirmed, would mark the first time FIFA has sold broadcast rights to a single company.
April 22, 2024
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