1/3 of UK motorists prioritize buying a new car over a home, due to rising house prices.

1/3 of UK motorists consider buying a new car more significant than a home due to the property ladder's increasing out-of-reach status. Younger generations see cars as a more attainable dream. The Land Rover Defender 110 was the most popular new car in March. This shift in priorities is attributed to rising house prices, making homeownership less affordable for many Britons.

April 22, 2024
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