NAB launches "Wrangle Your Money" campaign tailored for Gen Z amid cost-of-living crisis.

NAB, TBWA\Melbourne and Mindshare have launched a new iteration of the "Wrangle Your Money" campaign, tailored for Gen Z, in response to the cost-of-living crisis impacting young Australians. 82% of Gen Z feel financially stressed, but are twice as likely to want to manage their finances better. NAB's campaign aims to connect with Gen Z through relatable situations and show how they can help customers make better financial decisions.

April 22, 2024
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