JCDecaux and Haumi celebrate two years of Pae Ātea, featuring the Tuku Taniwha campaign showcasing Māori culture.
JCDecaux and Haumi celebrate two years of Pae Ātea, showcasing Māori culture and creative expression. The Tuku Taniwha campaign, displayed across JCDecaux's digital network in April, is inspired by Māori traditions that remember and record taniwha, featuring diverse forms of the "taniwha" wordmark to encourage open interpretation. JCDecaux's Phil Eastwood highlights the privilege of partnering with Haumi to showcase Māori tradition and culture to a broader audience.
April 22, 2024
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