2023 India Travel Trends Report shows a 97% increase in spiritual tourism searches, with Ayodhya, Ujjain, and Badrinath experiencing significant surges.
Indians are traveling more frequently, with spiritual destinations like Ayodhya, Ujjain, and Badrinath seeing a surge in searches, according to MakeMyTrip's India Travel Trends Report. Since 2019, there has been a 25% increase in the number of people taking more than three trips a year. This rise in travel is fueled by a growing interest in spiritual journeys, with searches for spiritual tourism witnessing a 97% increase in 2023 compared to 2021. Tier-2 and tier-3 cities are also experiencing a surge in searches for destinations with religious significance. Searches for Ayodhya soared by 585% in 2023 compared to 2022, while Ujjain and Badrinath saw search increases of 359% and 343%, respectively.
April 22, 2024
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