2022: Tulsa's "Queen of Airbnb" Dani Widell's short-term rental business crumbled amid market shift.

In early 2022, Tulsa's "Queen of Airbnb," Dani Widell, pitched her services to 150 attendees, promising a lucrative investment in short-term rentals. With an estimated 100 listings, Widell's company, Widell Renovations, boasted over $1 million in annual bookings. However, the rise of the "Airbnb gold rush" quickly turned into a fall as the market shifted, and Widell's empire crumbled.

April 21, 2024
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