39-year-old TV presenter Josie Gibson becomes the new face of Iceland supermarket, debuting their new strapline "that's why we go to Iceland" from April 19.
TV presenter Josie Gibson, known for her stint on This Morning, has been revealed as the new face of supermarket Iceland. Josie, who has also appeared on I'm a Celebrity... Get Me Out of Here!, will debut the supermarket's new strapline "that's why we go to Iceland" in adverts from April 19. The 39-year-old mum-of-one said of her new role: "I remember shopping in Iceland when I was a little girl, so it feels incredibly surreal to be working with them as the face of the brand."
April 18, 2024
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