DJ Alex Rodriguez (Record Safari) performed at Coachella's main stage for both weekends and celebrated National Record Store Day during Weekend 1.

DJ Alex Rodriguez (Record Safari) performed at Coachella's main stage for both weekends, celebrating National Record Store Day during Weekend 1. He later visited the festival's record store, which saw a restocked inventory after Weekend 1's strong crowd. Rodriguez's LA store offered discounts and free tote bags to draw customers, reflecting a renewed interest in records despite the digital era.